The Onelove Campaign, a regional HIV prevention campaign which is currently being rolled out across southern Africa. This 5-year campaign, led by a range of HIV/AIDS non-governmental organisations (NGOs) and their partners, aims to reduce the prevalence of multiple concurrent partnerships (MCP), which have been identified as one of the main drivers of HIV infection in the region. The countries involved in this campaign are Lesotho, Malawi, Mozambique, Namibia, South Africa, Swaziland, Tanzania, Zambia, and Zimbabwe.
For example, 'Meet Joe' is a story booklet that complements a one-minute animated television public service announcement (PSA). The booklet forms part of the regional Onelove campaign and is being distributed across all countries involved in Onelove. Meet Joe highlights sexual networks and how having more than one sexual partner at the same time puts one at risk of HIV and AIDS. The concept behind the comic and the PSA is to represent people without showing identities or specific racial or cultural groups. It seeks to cross borders and boundaries and is designed to present the message in a fresh and innovative way.
While the Onelove campaigns in each country produce their own materials, there are some communication materials that are being produced and used across the region as part of the regional cross-border Onelove campaign.
Launched in June 2009, the One Love Kwasila! campaign is a partnership between the National AIDS Council, the Ministry of Health, Health Communications Partnership Zambia, Zambia Centre for Communications Programmes, and Society for Family Health. The centrepiece of the campaign is a Zambian-produced 10-part television edutainment miniseries called Club Risky Business which looks at how MCP are helping to spread HIV in Zambia. The story is anchored around the local bar (Risky Business) that the three main male characters frequent and through their conversations the series explores the various social, cultural, and gender dynamics surrounding MCP, the riskiness of the sexual network, and the idea that a lifelong relationship can be happy and fulfilling. The campaign also involves radio, television talkshows, a feature length film, print materials, and a website. One Love. Kwasila! is also conducting advocacy, training, and events with parliamentarians, musicians, and faith-based organisations.
Learn more about the different country campaigns
Read about the 'Empowering Our Daughters' campaign
View their youth section
Download resources
Source: the Communication Initiative |
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